Phase 6 private MVP · Fictional data only · No payments are processed by BuildMoris

Founder commercial planning · Private hypotheses

Price visibility and exclusivity—not trust.

A controlled advertising inventory gives the homepage the highest commercial value while keeping every sponsored placement separate from verification and organic relevance.

Illustrative 30-day gross capacityRs 87,500

If every proposed partner position is sold at its full launch hypothesis.

Public advertising formats4

One premium feature, one leaderboard and two contextual rail positions.

Live advertisers today0

The current site contains reserved demonstration inventory only.

Planning figures—not a revenue forecast.

These launch prices must be validated after BuildMoris has real audience, click and enquiry data. Gross capacity excludes discounts, tax, creative work, selling costs and unsold inventory.

platinumpremium

Homepage Spotlight

Rs 25,000 / 30 days
Availability
1 exclusive partner
Best suited to
Home-loan banks, insurers and major national home brands
Why it costs this
Largest format, homepage visibility and single-partner exclusivity.
Inventory: home-premium-spotlight
goldleaderboard

Homepage Services Leaderboard

Rs 12,000 / 30 days
Availability
Up to 2 rotating partners
Best suited to
Banks, suppliers, home-improvement retailers and renewable-energy partners
Why it costs this
Strong homepage visibility after the homeowner selects a service category.
Inventory: home-services-leaderboard
silverrail

Directory Side Rail

Rs 7,500 / 30 days
Availability
Up to 3 rotating partners
Best suited to
Relevant suppliers and finance partners seeking high-intent visitors
Why it costs this
Contextual visibility beside search filters without entering organic results.
Inventory: directory-side-rail
bronzerail

Profile Side Rail

Rs 4,000 / 30 days
Availability
Up to 4 rotating partners
Best suited to
Material suppliers, home services and complementary project partners
Why it costs this
Lower-volume contextual visibility below the provider contact area.
Inventory: profile-side-rail

Pricing logic

Four factors determine value.

  1. Reach: homepage exposure costs more than lower-volume profile placement.
  2. Visual prominence: larger creative space receives a higher rate.
  3. Exclusivity: one platinum partner avoids clutter and commands a premium.
  4. User intent: contextual rail ads reach people actively comparing a service.
Hard commercial boundary

Sponsors cannot buy verification, higher organic ranking, favourable reviews or access to private project/contact data.

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